Research & News

With the traditional role of theater anchors under threat, it is essential to understand their role at retail properties. Richard Rizika discusses the outlook for movie theater tenants with Shopping Centers Today, saying, "The presence of a theater also turns malls and shopping centers into 18-hour-a-day environments." He continues to say, "They really drive nights and weekends; Matinees also help to drive additional activity."

To read the full article, visit: https://www.icsc.com/news-and-views/icsc-exchange/outlook-for-movie-theater-tenants

Beta Agency has been named a Marketing Influencer by GlobeSt.com. At Beta, we collaborate with brands and places to enhance communities. Our agency has been providing branding and marketing services to the commercial real estate industry through our in-house Creative Studio and we are honored to have been named a Marketing Influencer by GlobeSt.com.

Read the full article here: https://www.globest.com/2020/12/09/marketing-influencers/

Each year, the Beta team volunteers to support a local charity and to give back to our community. While we couldn’t be there to support in person this year, we have made a donation to three charities that are doing great work in difficult times. Beta is proud to support the following organizations.

Visit the links below to learn more.

LA Food Bank https://www.lafoodbank.org/

‍No Kid Hungry https://www.nokidhungry.org/

‍Los Angeles Mission https://losangelesmission.org/